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Inside the Madness: Covering the Macy’s Thanksgiving Day Parade.

cheer4today

Updated: 2 days ago


Part 1: Behind the Scenes – The Road to the Parade

The Macy’s Thanksgiving Day Parade isn’t just balloons and fanfare—it’s a beast. A beautiful, chaotic beast where magic collides with mayhem. Covering it for Cheer4Today wasn’t just about capturing an iconic event; it was a test—could we handle the madness and still find the magic?

A Rare Glimpse Behind the Barricades


We arrived in NYC Tuesday afternoon, but the real excitement started Wednesday night. Armed with NYC Press Passes and a Macy’s Balloon Inflation Pass, we stepped into a world few ever see—the float and balloon staging area.

Massive inflatables, ropes, hoses, and crews working tirelessly to bring the parade to life surrounded us. It was surreal. While thousands of spectators stood behind barricades, stretching their necks just to catch a glimpse, we were in the thick of it. We snapped photos, chatted with balloon handlers, and took in the sheer scale of what goes into making this parade happen.

It wasn’t just another media assignment—it was a milestone for Cheer4Today. This wasn’t a distant event we were covering from the sidelines. We were inside the ropes, documenting the magic before the world saw it.

As we left the staging area that night, the excitement was real. We had seen the magic behind the scenes—now, it was time to survive parade day.





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